Advertising & Marketing: Final Index

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Media: Galaxy 'Chauffeur' Advert - Blog Tasks

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 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the advert to rely
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Media: I, Daniel Blake Blog Tasks

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Media: I, Daniel Blake - Blog Tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood blockbusters tend to have a lot more budget for the films compared to Independent Cinema and have higher quality production companies and filmmakers.  2) What is I, Daniel Blake about? It's about a 59 year old, Daniel Blake, who has a heart attack which leaves him unable to work and the British authorities want him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach He is important as he doesn't care about the profit, only the message that he sends out. He's been directing for 50 years and would rather educate people than "make profit for a big corporation" 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 1. Marketing on the streets in a way that garners attention 2. The digital sp
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Tatler: Case Study Blog Tasks

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