Gurraj

 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the advert to rely

 Media: OMO Advert 1) What year was the advert produced? 5th May, 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, women were mostly represented in advertisements according to gender roles and society's expectations during that time. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message "OMO makes whites bright" promotes the product by having a clear message about the product's key benefit, which is cleaning. The white border with spikes represents shininess with a comic book feel that made the text stand out and made it exciting and reinforces the slogan with white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The

 Media: Gender Representation In Advertising | Blog Tasks 1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were depicted as homemakers often so they were responsible for maintaining a perfect household and they were portrayed as always being cheerful and happy (kitchen product adverts usually tend to show women with smiles) 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Inability to pilot/driving a car, having tons of makeup to look their best. 5) How do your chosen adverts suggest

January Assessment: Learner Response WWW: "Another very solid assessment with clear potential to go even higher. The strong opinion offered in Q6 is brilliant to see" EBI: "You need more specific reference to the CSPs in Q6 - revision will help with this - Revise Industry Terminology Grade 5 Q1:  [A]   In the photographic image of an advert for giving up smoking, (Figure 1), what is the connotation of the cigarettes? Shade in one box only  (1/1) Q2:  [C]   In the wartime advert for women taking jobs in the defence industry (Figure 2), what media code is the central image? Shade in one box only.  (1/1) Q3:  Apply Stuart Hall’s Reception theory to the wartime advert for women taking jobs in the defence industry  (3/8) Q4: Name two benefits to media companies of vertical integration (0/2) Q5: Name two methods film companies use to market films to an audience (2/2) Q6:  Low budget and independent film productions cannot hope to compete with Hollywood blockbusters.  How far d

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

Media: Advertising & Marketing - Key Conventions PART 1: Skittles Advert Analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. Picture of the product , Skittles centres the advert which revolves around it.  The logo on the image of the product which informs people that the advert is Skittles, it shines bright in the middle above the clouds with great colour grading.  The slogan creates a memorable and catchy slogan that sticks in the mind of their audience. Rainbows are also commonly associated with positive emotions and joy so the use of this imagery is appealing to the audience. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The rainbow made of skittles in the cloudy sky serves as a powerful metaphor that is visual for the diverse ran