Media: Advertising & Marketing - Key Conventions

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Media: Advertising & Marketing - Key Conventions

PART 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience.

Picture of the product, Skittles centres the advert which revolves around it. The logo on the image of the product which informs people that the advert is Skittles, it shines bright in the middle above the clouds with great colour grading. The slogan creates a memorable and catchy slogan that sticks in the mind of their audience. Rainbows are also commonly associated with positive emotions and joy so the use of this imagery is appealing to the audience.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The rainbow made of skittles in the cloudy sky serves as a powerful metaphor that is visual for the diverse range of flavours that are offered by Skittles, so each colour in the rainbow represents a different taste experience which makes the product unique. Their slogan "Taste the rainbow" reinforces the idea that Skittles sells tons of different flavours

PART 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity




2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience



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