Media: Gender Representation In Advertising | Blog Tasks

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 Media: Gender Representation In Advertising | Blog Tasks

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.




2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.




3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
Women were depicted as homemakers often so they were responsible for maintaining a perfect household and they were portrayed as always being cheerful and happy (kitchen product adverts usually tend to show women with smiles)
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
Inability to pilot/driving a car, having tons of makeup to look their best.
5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 
They are no longer seen in a demeaning way and have progressed to look equal however some adverts are controversial to attract the audience which gives them attention.

Extension tasks
Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.



Read this Guardian article on seven female stereotypes that were identified in Australian adverts. Do you recognise the stereotypes that the article discusses? 

  • Model mother – depicting women as the sole caretaker of the home and children.

  • Passive little girl – ads showing young girls playing with dolls and home appliances.

  • Observed woman – women losing their voice to a male narrator and often intersects with the sexualised woman stereotype.

  • Sexualised woman – the seductive woman that suggests only value is their sexual appeal.

  • Pretty face – ads that only include women for aesthetic purposes.

  • Magical grandmother – older women, often in the kitchen, as a supporting character who is there to offer love to younger characters.

  • Ticked-box character – women from diverse backgrounds being included but without any substance, lines or backstory.

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