GCSE Media January Assessment: Learner Response

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January Assessment: Learner Response

WWW: "Another very solid assessment with clear potential to go even higher. The strong opinion offered in Q6 is brilliant to see"
EBI: "You need more specific reference to the CSPs in Q6 - revision will help with this
- Revise Industry Terminology
Grade 5

Q1: [A] In the photographic image of an advert for giving up smoking, (Figure 1), what is the
connotation of the cigarettes? Shade in one box only (1/1)
Q2: [C] In the wartime advert for women taking jobs in the defence industry (Figure 2), what
media code is the central image? Shade in one box only. (1/1)
Q3: Apply Stuart Hall’s Reception theory to the wartime advert for women taking jobs in
the defence industry (3/8)
Q4: Name two benefits to media companies of vertical integration (0/2)
Q5: Name two methods film companies use to market films to an audience (2/2)
Q6: Low budget and independent film productions cannot hope to compete with Hollywood
blockbusters. How far do you agree with this statement? (12/20)

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
I did not write the oppositional reading as I was too slow with time management. I could've bullet pointed my preferred reading that I did write and gone more in depth about how women are portrayed.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
Vertical integration is when one conglomerate owns different companies in the same chain of production.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question.
I could've written my argument more clearly by making 2 separate paragraphs, one being I, Daniel Blake and the other being Black Widow and a conclusion and mentioned the director Ken Loach, social media campaigns. I also should've mentioned how the cast of I, Daniel Blake are not wildly popular unlike Black Widow's cast.

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