Media: OMO Advert - Blog Tasks
Media: OMO Advert
1) What year was the advert produced?
5th May, 1955
2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
In the 1950s, women were mostly represented in advertisements according to gender roles and society's expectations during that time.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
The heading message "OMO makes whites bright" promotes the product by having a clear message about the product's key benefit, which is cleaning. The white border with spikes represents shininess with a comic book feel that made the text stand out and made it exciting and reinforces the slogan with white.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman in the advertisement has makeup which aligns with the image of women in the 1950s, where there was an expectation for women to maintain a good appearance even when doing household tasks.
2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
In the 1950s, women were mostly represented in advertisements according to gender roles and society's expectations during that time.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
The heading message "OMO makes whites bright" promotes the product by having a clear message about the product's key benefit, which is cleaning. The white border with spikes represents shininess with a comic book feel that made the text stand out and made it exciting and reinforces the slogan with white.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman in the advertisement has makeup which aligns with the image of women in the 1950s, where there was an expectation for women to maintain a good appearance even when doing household tasks.
5) Why is a picture of the product added to the bottom right of the advert?
Adding a picture of the product to the bottom right of the advert is a design choice that enhances the brand and putting it in a position can act as a subtle call to action.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
The combination of red, white, and blue colours are associated with the UK flag as it was an advert set 10 years after World War II
Adding a picture of the product to the bottom right of the advert is a design choice that enhances the brand and putting it in a position can act as a subtle call to action.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
The combination of red, white, and blue colours are associated with the UK flag as it was an advert set 10 years after World War II
Red - Passion, Energy, Warmth, Excitement, Attention-grabbing.
White - Cleanliness, Simplicity, Purity.
Blue - Trust, Calmness, Consistency.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
"This'll shake you mother!" this creates a sense of excitement and urgency and it suggests that the information that is listed below is surprising, this can capture the audience's attention.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
"This'll shake you mother!" this creates a sense of excitement and urgency and it suggests that the information that is listed below is surprising, this can capture the audience's attention.
"Fancy saying all washing powders were the same!" This suggests that not all washing powders are equal and sets OMO as a superior option
The repetition of the word "brightness" reinforces their message that OMO adds a level of brightness that sets it apart from all other washing powders
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
the woman in the advert is engaged with the task, washing clothes which aligns with the expectation that women were held responsible for the household and cleanliness.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
the woman in the advert is engaged with the task, washing clothes which aligns with the expectation that women were held responsible for the household and cleanliness.
During the 1950s there was an expectation for women to present themselves with makeup and the stereotype of women smiling while cleaning.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading of the OMO advert in 1955 would likely reinforce the societal norm and expectations whilst promoting OMO as a superior product in the competition of laundry.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading of the OMO advert in 1955 would likely reinforce the societal norm and expectations whilst promoting OMO as a superior product in the competition of laundry.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
An oppositional reading of the OMO advert in the modern day might involve criticism of the gender roles and stereotypes presented because it is sexist.
Comments
Post a Comment