Media: Represent NHS Blood & Transplant Campaign (Blog Tasks)

-

 Media: Represent NHS Blood & Transplant Campaign

1) What does BAME stand for? 
Black, Asian and Minority Ethnic
2) Why is there a need for blood in the BAME community?
Because there isn't enough diversity and it needs to match the blood type
3) What does this advert want people to do once they've seen it (the 'call to action')?
They want the BAME Community to donate their blood more 
4) Why is the advert called 'Represent'?
It's a way to get their point across to Black, Asian and Ethnic people to represent by donating their blood
5) Why have the producers featured famous BAME celebrities in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
They have chosen celebrities as they usually have a good image and somewhat are reliable and relatable as the celebrities selected are part of the BAME Community, Ade Adepitan, Lady Leshurr, Mariah Idrissi are all representing this advert which encourages the BAME Community to call to action.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
The chairs are empty which clearly implies the lack of blood donation from the BAME Community.
7) How does the advert match the key conventions of a typical urban music video?
 The rapid editing, production, scenery and celebrity cameos.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
By showcasing men and women equally participating in the same activity in the background challenges the stereotypical norm for gender
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
Audiences might find the advert offensive if they see negative stereotypes that not all people of that culture might do
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

0:32, "The sky has no limits" scene is in a skyscraper which suggests there are endless possibilities and reinforces the idea that everyone can donate their blood 

Comments

Post a Comment

Popular posts from this blog

Media: Galaxy 'Chauffeur' Advert - Blog Tasks

-
 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the advert to rely
Read more

Media: I, Daniel Blake Blog Tasks

-
Media: I, Daniel Blake - Blog Tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood blockbusters tend to have a lot more budget for the films compared to Independent Cinema and have higher quality production companies and filmmakers.  2) What is I, Daniel Blake about? It's about a 59 year old, Daniel Blake, who has a heart attack which leaves him unable to work and the British authorities want him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach He is important as he doesn't care about the profit, only the message that he sends out. He's been directing for 50 years and would rather educate people than "make profit for a big corporation" 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 1. Marketing on the streets in a way that garners attention 2. The digital sp
Read more

Tatler: Case Study Blog Tasks

-
  TATLER Case Study Blog Tasks Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? Introduced via quote and explanation of Tatler's purpose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female, ABC1 90%, Average HHI: £247,168 , London/SE: 57%, Average Age: 29. These suggest that the average Tatler reader is quite wealthy, mostly women and are approaching their 30s, stable. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £847 million spent on fashion in the past year, they 'often buy fashion products after seeing things advertised in magazines' 4) Go to  page 10 . What are the specia
Read more