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Coursework Preliminary Exercise

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Coursework Preliminary Exercise 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. I plan to create an advert around 30 seconds about a young student athlete who struggles with keeping a consistent pace in his running. To help combat this problem, the healthy + energetic drink will replenish his energy and make him feel refreshed, which will help him resume his run. It will start off with an establishing shot in a field with motivating and upbeat music, which will slowly fade away as the character gives up from stamina. At the middle point of the advert, the character will be reaching into their bag for the drink and cut seamlessly to the character drinking it, which shortly after will allow them to resume faster with determination, and the music will fade back in as an uprising climax moment, followed by the product's name titled in the last few seconds that
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Summer Project: Coursework Planning

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Summer Project 2024 : Coursework Planning Innocent Drinks 1) What is the  unique selling point  of the product? In the Innocent Drinks' Adverts, there is a common reoccurring representation of fruits along with the drink, further pushing the narrative of being a consistent healthy drink. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. In the adverts, there is an element of saturation in the environment surrounding the product. The background being nature reinforces the audience's view of healthiness & reliability on the brand. The display of the product is colourful and appropriate for younger ages. T he font is  child-like,  inviting and there are no use of CAPITAL letters to make the brand appear more friendly. Although this advert is reasonable for all ages, it is more appealing to the younger side and adults with healthy diets or children. 3) What do you notice about the technical const
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KISS FM Breakfast show CSP: Blog Tasks

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KISS FM:  Breakfast Show CSP Blog Tasks Audience 1) Read page 2. What is KISS FM's mission? Delivering the latest trends across each platforms, attracting the younger audience 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Target audience, 15-34. Mostly young trendsetters 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  They reach audience by: Multi-Platform access, live shows, exclusive content, events, social media engagement and their app 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  KISS Fresh offers the latest urban and rhythmic music, featuring exclusive first plays and renowned DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media. KISSTORY delivers cl
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Radio 1 Launch CSP: Blog Tasks

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 B      B      C   Radio 1 Launch CSP:  Blog Tasks Historical, social & cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC Home Service, BBC Light, BBC Three 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio 1-2-3-4,  These new stations allowed the BBC to better serve different audience segments with more specialized and focused content, adapting to the evolving media landscape of the time. 3) What was pirate radio and why was it popular? Pirate radio refers to unlicensed and often illegal radio broadcasting, typically from ships or remote locations outside the jurisdiction of the broadcasting authorities. In the UK, pirate radio became particularly popular in the 1960s. Here's why it was popular:  The BBC’s stations before 1967 had limited airtime for pop and rock music. Pirate radio stations filled this gap by providing a continuous stream of popular music, appealing directly to young listene
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Television: Final Index

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Television: Final Index 1)  Television: Introduction to TV drama 2)  Doctor Who: Language and Representation 3)  Doctor Who: Audience and Industries 4)  His Dark Materials: Language and Representation 5)  His Dark Materials: Audience and Industries 6)  Industry contexts: the BBC and public service broadcasting
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TV Industry Contexts: Blog Tasks

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TV Industry Contexts Blog Tasks 1) What is the BBC's mission statement? inform, educate and entertain. 2) How is the BBC funded? Television license fee, which is paid by households in the United Kingdom that watch live TV or use the iPlayer service 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). They provide information, support learning, produce creative output, include diverse content and reflects the United Kingdom 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. OfCOM 5) How is TV and Radio regulated by Ofcom? By producing a code of conduct that all media channels must follow or have their licence to make content removed and/or be fined heavily. 6) How do Doctor Who and His Dark Materials help the BBC to meet the  BBC's remit to inform, educate and entertain ? Answer this question in at least 150 words. Doctor Who is a long -running sci
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His Dark Materials: Audience and Industries Blog Tasks

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His Dark Materials Audience & Industries Blog Tasks 1 - Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Psychographics here . I think that the target audience for His Dark Materials is generally young adults and teenagers as the series' protagonists themselves are teenagers and the element of the fantasy genre is more appealing to this age demographic. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Lyra wanting to uncover the truth about Dust Personal Relationships: The interactions between Will and Lyra and when they start to trust each other Diversion (Escapism): The abandoned city with
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