Newspapers: The Times, Audience and Industries

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The Times - Audience and Industries 

1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.

Far older audience, 40+
Male majority yet it appeals to both genders
Upper class / high-income readers in general
Highly educated / university graduated individuals with degrees
Conservatives

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

Less use of images, prioritising heavy amounts of text  - structured professionally.
Reflects it's educated newspaper readers through it's formal design + politics + headlines (serious)

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  

Older audiences = catered towards the print newspapers (youth prefers digital + social media sources)
Caters towards wealthier, educated individuals
It's formal layout and serious tone also reinforces this

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

Fulfilling of Information & Surveillance - offering serious news, targeted towards an educated and professional audience. Providing identity, social, and entertainment pleasure aswell.

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.



Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

The Times is owned by News UK
Subsidiary of News Corp
Owned by Rupert Murdoch

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

376,000 in 2019
800,000 in the 1990s

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

It seems they have introduced a paywall, digital subscriptions + more presence on social media, keeping up with the times.

4) What does IPSO stand for and what is IPSO's job?

Independent Press Standards Organisation - job: regulating newspapers + magazines, handles complaints.

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

Due to the phone hacking scandal, many people have begun to support stronger regulation to prevent privacy intrusions + misinformation with immoral journalism

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