Newspapers: Daily Mirror, Audience and Industries

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Daily Mirror

Newspapers: Audience and Industries

Audience

1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror's audience is older with almost half the audience aged 65+
Social class consists of C1, C2 DE + left-leaning audience

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

They resonate better as the stories are written in clear, accessible language whilst using tense dramatic headlines (popular culture) +  using elements of attention-grabbing and engagement.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Daily Mirror contains entertainment - celebrity news, gossip, sports and others to offer readers.
Personal Identity as The Daily Mirror often features stories that reflect it's working-class, left side audience. This helps readers see their own beliefs and struggles which will incline them to stick with The Daily Mirror as it helps them feel understood and connected.

4) Why are print newspapers generally read by older audiences?

As the newer generation typically grew up around digital (technology) rather than physical printed newspapers.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

It is carefully constructed in a way that directly appeals to the Daily Mirror's working-class audience; they use non-academic language, as it makes it easier to understand for a wide readership. The selection of images are typically up-close, perhaps to display the emotion or rawness of the person.


Industries

1) What company owns the Daily Mirror and why are they struggling? 

Owned by Reach plc
There has been a decline in print sales as people are starting to consume news online. Younger audiences are now more likely to get their news from TikTok, Instagram, YouTube etc. 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Alison Philips was the Daily Mirror editor between 2018 and 2024. The Daily Mirror played a role in the Partygate scandal which had gatherings and parties held during covid lockdown. They reported that Prime Minister Boris Johnson had attended a packed leaving party, at the time when the public was under restrictions which led to public outrage

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

From over 3 million a day in the 1990s to around 200,000 a day now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

It began to prioritise digital content creation.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Negativity, bad news is more newsworthy than good news - conflict, death, disasters and scandals attract attention.  .. .



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