Daily Mirror Case Study: Blog Tasks

-

Daily Mirror

Case Study: Blog Tasks

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: newspaper’s title, displayed in a bold, recognizable font + brand identity
Pug: small, eye-catching graphic or text box
Splash Head: headline of the front page, designed to grab attention
Slogan: memorable phrase associated with the newspaper
Dateline: publication date and sometimes the location
Byline: name of the journalist or writer
Standfirst: A short introductory paragraph

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.



3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

A small eye-catching piece for viewer's attention - they add some sort of relatability + human-interest angle

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

They follow a classical tabloid formula - visually engaging, quick, entertaining news

5) What is the balance on the Daily Mirror front page between images, headlines and text?

The Daily Mirror, a tabloid, prioritises images and headlines than long complex texts + designed to catch attention and be appealing

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

Anti-Tory - focused on working-class struggles & society all support it's pro-labour position and also it's red background colour which is that of Labour Party's

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?

They portray him as a hero, in a positive and supportive light - aligning with Anti-Conversative view

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.

They present him in a serious / unflattering moment, negatively portraying him as someone who is misguided and corrupt.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

Negatively, portraying them as out of touch people + unprofessional, disorganised picture

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

The Daily Mirror subverts negative stereotypes while reinforcing common tabloid tropes about politicians + celeb culture




Comments

Post a Comment

Popular posts from this blog

Tatler: Case Study Blog Tasks

-
  TATLER Case Study Blog Tasks Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? Introduced via quote and explanation of Tatler's purpose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female, ABC1 90%, Average HHI: £247,168 , London/SE: 57%, Average Age: 29. These suggest that the average Tatler reader is quite wealthy, mostly women and are approaching their 30s, stable. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £847 million spent on fashion in the past year, they 'often buy fashion products after seeing things advertised in magazines' 4) Go to  pa...
Read more

Media: Galaxy 'Chauffeur' Advert - Blog Tasks

-
 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the adve...
Read more

Media: Minority Report (Camera Movement & Editing: Blog Tasks)

-
Image
 (1: Pick three aspects of camera movement in the Minority Report clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience)   At 0:58 , the camera intentionally shakes to create a sense of chaos and disorientation. This technique makes the audience feel like they are right in the middle of the action by sharing the tension and adrenaline, which can make the chase more intense. The ariel shot at 1:46 , often taken from helicopters or drones, are used to provide a bird's-eye view of the chase. This type of camera movement gives the audience a broader perspective of the chase. At 2:21 , the camera shakes are more noticeable as the height increases, which undoubtedly indicates to the audience that a fall from here can be lethal (2: Pick two aspects of editing in the Minority Report clip and write about what effect it has on the audience) The pace of editing at the start o...
Read more