Print Advert Pre-Production: Blog Tasks

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Print Advert Pre-Production: Blog Tasks

SCRIPT:



1) Plan your advertising campaign



1) What brand of health drink are you going to use? You can use an existing drink.

Innocent Drinks

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

"Refresh Your Day, Fuel Your Life."

3) Main character(s) that will appear in your adverts: 

Brother + Myself

4) Main image 1: What will your first advert look like? 

An open field with high saturation, appealing for all ages and suits the theme of healthiness

5) Main image 2: What will your second advert look like? 

A peaceful park or hiking trail, with the sun just rising, casting soft light over a landscape of greenery, trees, and a clear sky.

6) Main image 3: What will your third advert look like? Remember, they all need to be different images but part of the same campaign for the same health drink.

The scene is coated in golden light from the setting sun, creating a vibrant and festive atmosphere. The health drink’s bright colours pop.

7) What will you use for the secondary image in each advert? This may be a product shot or similar. Remember, this needs to be three different images just like the main images. 

A close-up shot of the health drink bottle on a table, clearly visible, showcasing its refreshing nature.

8) Who will be in your adverts?

Brother + Myself

9) Write the 70 words that will appear on each advert - this may be information about the product or the benefits that it will bring to the audience.

Stay refreshed and energised with every sip. Our drink is packed with natural ingredients to fuel your body and mind throughout the day. Whether you’re at work, on the move, or relaxing, enjoy a boost of hydration and useful nutrients. With no artificial additives, it's the best choice for a healthier lifestyle. Refresh your day and fuel your life anytime, anywhere.

- Natural, Energising, Hydrating, Refreshing, Nourishing, Vitamins, Flavourful, Active & Sustainable

10) How will your adverts appeal to your 15-30 year old target audience?

Highlighting the natural ingredients and health benefits aligns with the growing focus on wellness among the age group, who are increasingly mindful of what they consume.

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