Print Advert Pre-Production: Blog Tasks

-
Print Advert Pre-Production: Blog Tasks

SCRIPT:

FIELD - DAY - ADVERT 1

- GROUND SHOT (AMBIENCE) - BLACK & WHITE
- CHARACTER WORKOUT
- SLOWS - EXHAUSTED, CHARACTER PUTS HIS HAND UP INTO THE SKY ABRUPTLY
- PRODUCT SHOT, CROSSFADE
- PRODUCT SHOT, LIGHTING
- CHARACTER HANDED PRODUCT
- DON TOLIVER'S "GLOCK" - BLACK & WHITE TRANSITION TO COLOUR
- FAR SHOT, CHARACTER DRINKING PRODUCT
- SHOULDER SHOT
- WORKOUT MONTAGE RESUMES
- TRANSITIONS TO PRODUCT
- LOGO
- SLOGAN
- END. 

HILLS - NIGHT - ADVERT 2

- HILLS SCENERY VIEW SHOT (CHARACTER LOOKING UP AT THE HILL)
- CHARACTER RUNS UP THE HILL
- TRAVIS SCOTT'S "TELEKINESIS"
- EXHAUSTED, STOPS MIDWAY + TRACK (TELEKINESIS) STOPS
- SILHOUETTE AT THE TOP, THROWS PRODUCT - CATCH
- DRINKING + PRODUCT SHOT
- TENSE SHOT (AFTER DRINK)
- RESUMES RUNNING + TRACK (TELEKINESIS) RESUMES
- MOTIVATING SCENE, RUNNING
- CHARACTER REACHES THE TOP
- SHOT, BEHIND, CHARACTER LOOKING UP AT THE SKY (SCENE+LYRICS MATCH)
- LOGO
- SLOGAN
- PRODUCT SHOT, END.

1) Plan your advertising campaign

...

1) What brand of health drink are you going to use? You can use an existing drink.

Innocent Drinks

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

"Refresh Your Drive"

3) Main character(s) that will appear in your adverts: 

Brother + Myself

4) Main image 1: What will your first advert look like? 

An open field with high saturation, appealing for all ages and suits the theme of healthiness

- Character sitting on the floor, bottle hovering above their head (photoshop)

5) Main image 2: What will your second advert look like? 

A peaceful hill, with the sun just setting, casting soft light over a landscape of greenery, trees, and a dark sky.

- Bottle placement on the right with the character standing on the hill onto the left.

6) Main image 3: What will your third advert look like? Remember, they all need to be different images but part of the same campaign for the same health drink.

The scene is coated in golden light from the sun, creating a vibrant and festive atmosphere. The health drink’s bright colours pop.

- A hand held up holding the bottle, giving the image a sense of power with the sun's rays highlighting the shot and adding a glow.

7) What will you use for the secondary image in each advert? This may be a product shot or similar. Remember, this needs to be three different images just like the main images. 

A close-up shot of the health drink bottle on a table, clearly visible, showcasing its refreshing nature.

8) Who will be in your adverts?

Brother + Myself

9) Write the 70 words that will appear on each advert - this may be information about the product or the benefits that it will bring to the audience.

Stay refreshed and energised with every sip. Our drink is packed with natural ingredients to fuel your body and mind throughout the day. Whether you’re at work, on the move, or exhausted at school, enjoy a boost of hydration and useful nutrients. It's the best choice for a healthier lifestyle. Refresh your day and fuel your drive anytime and anywhere.
(anywhere it's appropriate ofc)

- Natural, Energising, Hydrating, Refreshing, Nourishing, Vitamins, Flavourful, Active & Sustainable

10) How will your adverts appeal to your 15-30 year old target audience?

Highlighting the natural ingredients and health benefits aligns with the growing focus on wellness among the age group, who are increasingly more mindful of what they consume than young people.

Comments

Post a Comment

Popular posts from this blog

Tatler: Case Study Blog Tasks

-
  TATLER Case Study Blog Tasks Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? Introduced via quote and explanation of Tatler's purpose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female, ABC1 90%, Average HHI: £247,168 , London/SE: 57%, Average Age: 29. These suggest that the average Tatler reader is quite wealthy, mostly women and are approaching their 30s, stable. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £847 million spent on fashion in the past year, they 'often buy fashion products after seeing things advertised in magazines' 4) Go to  pa...
Read more

Media: Galaxy 'Chauffeur' Advert - Blog Tasks

-
 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the adve...
Read more

Media: I, Daniel Blake Blog Tasks

-
Media: I, Daniel Blake - Blog Tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood blockbusters tend to have a lot more budget for the films compared to Independent Cinema and have higher quality production companies and filmmakers.  2) What is I, Daniel Blake about? It's about a 59 year old, Daniel Blake, who has a heart attack which leaves him unable to work and the British authorities want him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach He is important as he doesn't care about the profit, only the message that he sends out. He's been directing for 50 years and would rather educate people than "make profit for a big corporation" 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 1. Marketing on the streets in a way that garners attention 2. The digital sp...
Read more