KISS FM Breakfast show CSP: Blog Tasks

KISS FM: Breakfast Show CSP Blog Tasks

Audience

1) Read page 2. What is KISS FM's mission?

Delivering the latest trends across each platforms, attracting the younger audience

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
Target audience, 15-34. Mostly young trendsetters
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
They reach audience by: Multi-Platform access, live shows, exclusive content, events, social media engagement and their app

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 
KISS Fresh offers the latest urban and rhythmic music, featuring exclusive first plays and renowned DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media. KISSTORY delivers classic Old Skool and Anthems across R’n’B, Dance, Garage, and Hip Hop, featuring famous tracks and DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media, along with compilation albums and club nights.
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

By downloading the KISS App, listening live alongside viewers which keeps you updated too, tuning into live events and their radio

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
Active listeners engage through interaction, participation in contests, and social media, enhancing their listening experience. On the other hand, passive listeners enjoy the show as a background activity, appreciating the music, entertainment, and information provided without direct engagement
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

You get a deep dive into the hosts, their humour, relationship, surveillance and it's an escapism 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

The way audiences listen to music and radio has had significant changes due to advancements in technology, changes in media consumption habits, and the evolution of the music industry. Today, music is available on-demand. Streaming services provide instant access to vast music libraries whereas in the 1960s, access to music was limited by physical media availability and radio broadcast schedules. Listeners had to purchase records or tune in at specific times

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The KISS FM Breakfast show with Jordan and Perri offers a more engaging, adaptable, and tech-savvy listening experience compared to Tony Blackburn's 1967 Radio 1 Breakfast show. While Blackburn’s show was ground breaking for its time, introducing popular music to a broad audience in a structured format, the KISS FM Breakfast show uses digital technology and social media to provide a captivating, personalized, and on-demand experience for modern listeners

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Preferred Reading: Fans love the show because it is fun, interactive, and up-to-date. They enjoy the hosts, the music, and the way the show connects with them through social media

Oppositional Reading: Some might criticize the show or not want to listen because they find it too noisy, superficial, or commercial. They might prefer more serious or calm content

Industry

1) When did KISS FM first launch and what type of station was it then?

KISS FM first went on the air in October 1985, but it was a pirate radio station back then. This means it wasn't officially licensed and broadcasted without permission
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?

It features a lot of radio and magazines. I recognise Greatest Hits Radio, Kiss and a few more

3) How does KISS FM make money? 

KISS FM makes money primarily through advertising. Companies pay KISS FM to run commercials on their station in order to reach KISS FM's listeners. The more listeners KISS FM has, the more they can charge for advertising

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

Around 980,000 listeners, it has declined over the years

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by Ofcom, which is the Office of Communications in the UK.  Ofcom has a broadcasting code that KISS FM needs to follow. They could potentially be fined, warned or have their license taken away if they break the rules