Introduction to Music Video: Blog Tasks

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1) What are the key conventions of music video?

The location, lighting, effects/editing, movement

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

In the 1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and was important as it was a platform for music videos, making it beneficial for the industry.

5) How are music videos distributed and watched in the digital age?

Through advertising/marketing, promoting their M/V which typically their label would do

Extension tasks

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree video-games are now more influential than music videos?

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