Introduction to Music Video: Blog Tasks

-

1) What are the key conventions of music video?

The location, lighting, effects/editing, movement

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

In the 1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and was important as it was a platform for music videos, making it beneficial for the industry.

5) How are music videos distributed and watched in the digital age?

Through advertising/marketing, promoting their M/V which typically their label would do

Extension tasks

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree video-games are now more influential than music videos?

Comments

Post a Comment

Popular posts from this blog

Tatler: Case Study Blog Tasks

-
  TATLER Case Study Blog Tasks Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? Introduced via quote and explanation of Tatler's purpose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female, ABC1 90%, Average HHI: £247,168 , London/SE: 57%, Average Age: 29. These suggest that the average Tatler reader is quite wealthy, mostly women and are approaching their 30s, stable. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £847 million spent on fashion in the past year, they 'often buy fashion products after seeing things advertised in magazines' 4) Go to  pa...
Read more

Media: Galaxy 'Chauffeur' Advert - Blog Tasks

-
 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the adve...
Read more

Media: I, Daniel Blake Blog Tasks

-
Media: I, Daniel Blake - Blog Tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood blockbusters tend to have a lot more budget for the films compared to Independent Cinema and have higher quality production companies and filmmakers.  2) What is I, Daniel Blake about? It's about a 59 year old, Daniel Blake, who has a heart attack which leaves him unable to work and the British authorities want him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach He is important as he doesn't care about the profit, only the message that he sends out. He's been directing for 50 years and would rather educate people than "make profit for a big corporation" 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 1. Marketing on the streets in a way that garners attention 2. The digital sp...
Read more