Heat Case Study: Blog Tasks

 heat 

Case Study Blog Tasks

Introduction - Heat Media Pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
They bring readers a unique, quality experience.

Heat has the celeb contacts to give readers the exclusive every time.

All-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
They offer giving knowledge and conversation starters they can show off

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Clothing, online's hottest must-buys, heat will tell them how to get THAT look.

Provide tips and tricks from working on dress across a whole week to hairstyles to keep you going for seven days without going near the shampoo.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

Female/Male: 90% / 10%

Average Age: 37

Age Profile: 52% aged 15/34

Segment: 50% ABC1

Marital Status: 57% Married

Media Language

1) How are the cover lines written to make the audience want to buy the magazine?

It features all the content within the magazine which leaves the audience on a cliff-hanger. That is the magazines intention because they'll have to read the magazine in order to know what happened.

2) What are the connotations of the Heat colour scheme on this particular front cover?
The stereotype of women being associated with the colour pink is reinforced, yellow draws the eye and draws attention to the main idea.
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
It gets attention when paparazzi photograph celebrities when they are engaged in their usual activities, this generates curiosity and interest (never seen before image) It may also feature costumes that the audience might find appealing.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler has a more organised and old fashioned design as it makes their clothing brand look more sleek and sophisticated, it has no use of colours, just plain black & white whereas Heat has tons of colours and is all over the place, trying to fit as many attention-grabbing stories as possible on the front cover.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Harry & Meghan, Dani, Giovanna, Liam & Cheryl.

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Given that the paparazzi is photographing them while they are engaged in their usual activities, they are portrayed as typical people. This is viewed unfavourably in terms of celebrity status and reputation, the stereotype of celebrities being painted as a perfect, idealised and popular figure image (their persona, level of attractiveness online versus reality, and lifestyle) above all others is challenged.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

The use of pink reinforces the stereotype that pink is a colour for girls, most topics also being relationship, controversy or drama/gossip.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

There is a sense of upper class as it features royal and public figures who are undoubtedly wealthy.