BLACKPINK - How You Like That: Blog Tasks

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BLACKPINK
Blog Tasks

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psycho graphics be for the BLACKPINK audience?

BLACKPINK fans are known as Blinks and their demographics age is primarily young adults and teenagers. Their audience also tends to lean towards females and also they are worldwide (mainstream)

2) What audience pleasures are offered by the music video for How You Like That?

The editing, cinematography, effects provides entertainment as these are visually stunning additions and in depth behind the scene video can introduce the audience to the Korean band.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?

0:42 can be appealing to the BLACKPINK audience as it features dancing which Blinks typically seem to enjoy as their dance video has 1.5 billion views on YouTube.


4) How was the How You Like That music video marketed and promoted to the audience?



5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Industry

1) How were BLACKPINK formed and what records have they broken?

Formed in 2016 by YG Entertainment (Korean Company)

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings?

Grade 8/9 Extension Tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond?

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?


Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.

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