BLACKPINK - How You Like That: Blog Tasks

BLACKPINK

Blog Tasks

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psycho graphics be for the BLACKPINK audience?

BLACKPINK fans are known as Blinks and their demographics age is primarily young adults and teenagers. Their audience also tends to lean towards females and also they are worldwide (mainstream)

2) What audience pleasures are offered by the music video for How You Like That?

The editing, cinematography, effects provides entertainment as these are visually stunning additions and in depth behind the scene video can introduce the audience to the Korean band.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?

0:42 can be appealing to the BLACKPINK audience as it features dancing which Blinks typically seem to enjoy as their dance video has 1.5 billion views on YouTube.

4) How was the How You Like That music video marketed and promoted to the audience?

It was marketed through the major Korean Company which has a big audience and is their target audience

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Their success in Korea and their numbers have significantly pushed them mainstream, getting promoted by more global companies and having partnerships with car brands

Industry

1) How were BLACKPINK formed and what records have they broken?

Formed in 2016 by YG Entertainment (Korean Company)

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG, BLACKPINK, TREASURE, WINNER, 2NE1, Epik High, GD, SECHSKIES, iKON, Lee Hi, PSY, Seven, GD X Taeyang, Wheesung.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

In the early days, music would be bought physically and had lower budget, lower quality, clunky camera made music videos whereas today, we have bigger budgets, it can be watched on a handheld device and others.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Because their success has reached mainstream media therefore they have been noticed by companies and fans that are not only based in Korea.

5) How are UK-based music videos regulated and what types of content require warnings?

They get their music videos rated by the British Board of Film Classification - bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour with violence