Advertising Assessment Learner Response: Blog Tasks

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 Advertising Assessment Learner Response: Blog Tasks

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 
WWW - This is a solid assessment but also a useful lesson in how much detail we need to know about the CSPs. I appreciate you didn't have revision / preparation time for this

EBI - Detailed reference to the CSPs required in answers - be specific.

- Focus on the question: particularly Q4

- Need to write in some depth for 12 marks


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2

Q2: 5

Q3: 3

Q4: 4


3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

1 - Idea of cleanliness being next to godliness.
2 - A mundane task is made to seem exciting and rewarding – ie the image and the way it is
anchored with ‘This’ll shake you, Mother!’
3 - Adverts would be taken at face value in the 1950s and believed to be true.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Subverts stereotype in for example the key scene: CEO of MOBO where the woman is in an office behind a MacBook with a costume that reinforces her authority and is presented as a power black woman.

Reinforces stereotype as you can see black female scientists at the end of the advert

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

1 - Galaxy’s key message is ‘why choose cotton when you can have silk’. The message is one of
luxury, pleasure and the quality of Galaxy chocolate.
2 - Mise-en-scene helps to create a sense of the genre of Audrey Hepburn’s classic Hollywood
romances. The selection of a stereotypical Italian Riviera setting filled with 1950s/1960s
nostalgia helps create the atmosphere for Galaxy’s key message. There are several ‘pack
shots’ of the product (one in close-up) that helps to emphasise the quality and reward
elements of the message.
3 - The narrative structure follows Todorov’s theory of equilibrium – the bus is stuck due to the
fruit stall crash (disruption or disequilibrium). The arrival of the Gregory Peck character
offers Audrey Hepburn a solution which she then turns into a new equilibrium by making
Peck her Chauffeur and travelling on in luxury with her Galaxy chocolate. This reinforces the
product’s key message regarding ‘silk’ and the audience rewarding themselves with a
luxurious moment of pleasure.

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