Media: Marvel's Black Widow Blog Tasks

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Media: Marvel's Black Widow - Blog Tasks

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Production Company: Marvel Studios
Distributors: Disney, Blitz, Cinecolor Films Perú
Feelgood Entertainment, Kinomania, NOS Audiovisuals and tons of others

2) What is conglomerate ownership and how does it link to Black Widow?
It's linked to Black Widow as Marvel Studios has a Parent Company, Disney. Conglomerate Ownership is when a company has a parent company

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
High quality music, CGI, well-known actors, editing and the title witth

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
1. Promoting their movie by putting positive tweets of fans expressing their opinions on billboards.
2. Trailers way before the release date which has everyone talking about it.
3. The cast promoting the movie on their social media accounts.

5) What was the production budget for Black Widow and how much did it make at the box office?
The production budget for Black Widow was 288.5 million and generated 379.8 million at the box office.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
Although they made a profit, it was deemed low for a company like Marvel who frequently pulls in $1 billion at the box office

7) Who regulates the film industry in the UK?
BBFC, British Board of Film Classification

8) What age rating was Black Widow given? Why?
PG-13 due to violence/action and language.

9) Look at the Marvel Black Widow website. How does the website help to promote the film? Give specific examples from the website and how they appeal to the audience.
It features a trailer for the Black Widow movie, listing the director, the cast and release date for the movie. There is also a gallery of screenshots from the movie and posters for each character for marketing.

10) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
It is important that the audience enjoys the movie therefore promoting the movie through the enjoyment of a fan can let people know that it's a great movie

Extension

1) Read this Guardian report on Scarlett Johansson suing Disney over the release strategy for Black Widow. Do you agree she is right to be angry with the multiplatform release strategy?
Yes, but it was completely different at that time as there was the virus going down and the pandemic. Disney releasing it on platforms was completely valid as some people didn't want to go to Cinema but Disney intentionally breached their contract with Scarlett Johansson so she only earned from the Box Office performance of the film
2) Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?
IMAX is important as it increases box office revenue and provides high quality picture on a large screen with the best sounds.
3) Look at this Guardian website page allowing Marvel fans to discuss Black Widow. What interesting opinions do you notice in the comments? 
They all seem to want things like certain scenes to be longer and find some things to be not right.


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