Media: Demographics and Psychographics

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1) What information do media companies use to create a demographic profile of their audience?

The audience's age, gender, education and income.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It can benefit them as it can help you unlock new insights on your target audience and allows your business to grow when you focus on groups that are most likely to buy from you.


3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I believe that I am a explorer and mainstreamer.

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