Media: Represent NHS Blood & Transplant Campaign 1) What does BAME stand for? Black, Asian and Minority Ethnic 2) Why is there a need for blood in the BAME community? Because there isn't enough diversity and it needs to match the blood type 3) What does this advert want people to do once they've seen it (the 'call to action')? They want the BAME Community to donate their blood more 4) Why is the advert called 'Represent'? It's a way to get their point across to Black, Asian and Ethnic people to represent by donating their blood 5) Why have the producers featured famous BAME celebrities in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. They have chosen celebrities as they usually have a good image and somewhat are reliable and relatable as the celebrities selected are part of the BAME Community, Ade Adepitan, Lady Leshurr, Mariah Idris