OSP: Introduction to Influencers
OSP : Introduction To Influencers (Blog Tasks) 1) What years did YouTube, Twitter and Instagram launch? YouTube (2005) Twitter (2006) Instagram (2010) 2) What is the definition of an influencer? Someone with the ability to influence another or many (audience) 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian: 359 million followers Brand Promotion: SKIMS 4) How big is the influencer industry according to the article? It mentions that by the end of 2019, the influencer marketing industry was worth some $8 billion Further on in the article, it mentions that even the Government is using them like paying Love Island stars to promote the NHS Test & Trace Service 5) What are the problems associated with being an influencer? - Constant attention would be overwhelming for some - Endless hours spent on photoshoots - Sometimes changing outfits in c...