KISS FM Breakfast show CSP: Blog Tasks
KISS FM: Breakfast Show CSP Blog Tasks Audience 1) Read page 2. What is KISS FM's mission? Delivering the latest trends across each platforms, attracting the younger audience 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. Target audience, 15-34. Mostly young trendsetters 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? They reach audience by: Multi-Platform access, live shows, exclusive content, events, social media engagement and their app 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? KISS Fresh offers the latest urban and rhythmic music, featuring exclusive first plays and renowned DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media....