Media: I, Daniel Blake Blog Tasks
Media: I, Daniel Blake - Blog Tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood blockbusters tend to have a lot more budget for the films compared to Independent Cinema and have higher quality production companies and filmmakers. 2) What is I, Daniel Blake about? It's about a 59 year old, Daniel Blake, who has a heart attack which leaves him unable to work and the British authorities want him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach He is important as he doesn't care about the profit, only the message that he sends out. He's been directing for 50 years and would rather educate people than "make profit for a big corporation" 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 1. Marketing on the streets in a way that garners attention 2. The digital sp...