Gurraj

Film Industry: Marvel Cinematic Universe 💬 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 Films 2) How much money have the MCU films made in total according to this article? $18.2 billion (£13.7 billion) to date. 3) Why did Marvel create the Avengers films? All films prior were planned to lead up to the Avengers crossover; they were introducing each character. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? SONY owns the rights to Spider-Man as it was sold to them, but Marvel and Sony have now agreed a partnership where Spider-Man can appear in MCU Films whilst Sony still retains rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four series and the X-Men were sold to 20th Century Fox. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? They've announced pl

Industries: Ownership and Control 1) Why did Facebook buy Instagram for $1 billion? The $1 billion price tag was considered high at that time and especially for a company that was only a few years old. They most likely did this to eliminate their competition since Instagram was gathering tons of attention and had access to a younger user base. 2) What are the benefits for media companies of vertical integration? Integration can lead to cost savings Vertical Integration allows media companies to have greater control over the entire content creation and distribution process. 3) What are the benefits for media companies of horizontal integration? Horizontal integration allows media companies to expand their market share by acquiring competitors. This increased market share can lead to good influence in the industry. 4) What is a subsidiary? Company controlled by another company which is also known as the parent company 5) Give three examples of media companies that have used synergy to ma

Media: Audience Effects Theory 💬 1) Write a definition of a   passive  audience: Open minded and exposed to Media but doesn't actively engage with content 2)  Write a definition of an  active  audience:  Engaging, interacting and take in lots of information; actively engaging with content. 3) Write a definition of the  hypodermic needle  theory: Communication theory that a media message is injected into the brain and makes them believe   4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE:  The Times Newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:   > Why: It can be relatable and shape our personal identity in lots of different ways DIVERSION/ENTERTAINMENT:    > Why: Providing a distraction from

GCSE Media Assessment: Learner Response 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW - This is a strong first assessment in Media - the final two questions are particularly strong. Well done! EBI - The challenge now is hitting that level throughout. - Revise terminology and read the question carefully. - Develop your unseen text analysis (Q3) 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Grade 5 Q1 - 0/1 | Q2 - 1/1 | Q3 - 4/12 | Q4 - 1/2 | Q5 - 5/6 | Q6 - 5/8   3) Identify one of your   stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Two of the questions are tied in marks (Q5 & Q6) so I'll pick Question 6 since it was intended to have a lot more writing. I spent a lot of my time on that question. 4) Identify one of your  weaker  questions. Why did you score lower on this particul

Harry Brown + McDonald's Advert Reception Theory 1) What is the preferred reading of a media text? The preferred reading of a media text is understanding when the creator of the text is likely expecting or hoping the audience will have. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is an interpretation that goes against or challenges the intended or preferred meaning that the creator of the text may have intended. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They might disagree as teenagers are portrayed as criminals and just being an awful being that are harming others and doing no good. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because it gives the vast majority of young people a negative image as not all of them are miserable, doing crimes and causing chaos. 5)  Write a 150+ word analysis of the McDonald's ad