OSP: Audience and Industries Blog Tasks
OSP: Audience & Industries - Blog Tasks Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover bot h demographics and psychographics . Kim Kardashian aims for typically a young female audience where her business should thrive - as she is a major face of beauty products. Some brands: SKIMS, KKW Beauty. + Kim Kardashian's target audience should range from potentially Middle Class to Upper Middle Class as the products promoted by her are heftily and luxuriously priced (Some even being throwaway objects) 40% of Instagram users are also aged under 23 and to my research: there are 2 billion active users and with Kardashian's massive following of around 350 million, they are far more likely to be around that age demographic. Marcus Rashford's audience is more diverse than Kim Kardashian's as he branches out rather than exclusively being in his football space - He has a male audience of 76.7% on Inst...