Summer Project: Coursework Planning
Summer Project 2024 : Coursework Planning Innocent Drinks 1) What is the unique selling point of the product? In the Innocent Drinks' Adverts, there is a common reoccurring representation of fruits along with the drink, further pushing the narrative of being a consistent healthy drink. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. In the adverts, there is an element of saturation in the environment surrounding the product. The background being nature reinforces the audience's view of healthiness & reliability on the brand. The display of the product is colourful and appropriate for younger ages. T he font is child-like, inviting and there are no use of CAPITAL letters to make the brand appear more friendly. Although this advert is reasonable for all ages, it is more appealing to the younger side and adults with healthy diets or children. 3) What do you n...