Media: Denotation & Connotation
Denotation & Connotation WaterAid Campaign Denotation: The advert shows us a child who looks miserable and you can see low quality houses in the background. Connotation: The WaterAid advert is moody and it's purpose is to guilt trip the audience into paying. You can see the WaterAid logo on the top left and a huge text below it which says "Dig toilets, not graves" Analysis: This campaign is for individuals who do not have toilets which is a major health concern and it's to raise awareness about the issue. It is very efficient to have a child on the ad since it can make you feel a certain type of way. Denotation: Bright red background with white bold text and the product on the right. Connotation: The KFC Advert is created in a way to capture your attention, the bright red background and huge text which implies something exciting or important. Analysis: The KFC brand is known for using red so this advert feels consistent and reinforces that brand recognition