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Media: Denotation & Connotation

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Denotation & Connotation WaterAid Campaign Denotation: The advert shows us a child who looks miserable and you can see low quality houses in the background. Connotation: The WaterAid advert is moody and it's purpose is to guilt trip the audience into paying. You can see the WaterAid logo on the top left and a huge text below it which says "Dig toilets, not graves" Analysis: This campaign is for individuals who do not have toilets which is a major health concern and it's to raise awareness about the issue. It is very efficient to have a child on the ad since it can make you feel a certain type of way. Denotation:  Bright red background with white bold text and the product on the right. Connotation:  The KFC Advert is created in a way to capture your attention, the bright red background and huge text which implies something exciting or important. Analysis:  The KFC brand is known for using red so this advert feels consistent and reinforces that brand recognition...

Media

1) Which part of the course are you looking forward to most? Photoshop 2) What knowledge and skills do you hope to learn in Media? 3) What grade are you realistically hoping to achieve in Media (5-9)? 7 minimum 4) What was the last TV programme or film you watched? Meg 2: The Trench 5) Why do you think that TV programme or film appealed to an audience? Why would an audience like it? An audience would enjoy Films/TV Programmes if it has great writing, CGI and is entertaining 6) What technology have you used to access the  media in the last 24 hours? (Radio, TV, phone etc.) Last 24 hours, was resting cause I'm ill but the last t echnology I used to access the media was my phone 7) What device do you use most to access the media?  The computer. 8) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  3-5 hours on a non-school day and 2-3 on school days 9) Why was the casting of Jodie Whittaker a signific...